Telegram, the popular messaging app, employs several strategies to generate revenue. Here are the primary ways Telegram makes money:
1. Telegram Premium: In June 2022, Telegram introduced a subscription service called Telegram Premium. This paid tier offers users additional features such as increased file upload limits, faster downloads, and exclusive stickers. The subscription fee provides a direct source of income for the platform.
2. Advertising: Telegram has started experimenting with ads in channels. These ads are designed to be non-intrusive and appear in large public channels. The company aims to keep the user experience intact while monetizing the platform through targeted advertising.
3. Sponsored Messages: In channels with a large following, Telegram allows businesses to send sponsored messages. These messages can reach a wide audience, providing businesses with a way to promote their products or services while generating revenue for Telegram.
4. Partnerships and Collaborations: Telegram may engage in partnerships with other companies, which can include revenue-sharing agreements or promotional collaborations that help increase visibility and user engagement.
5. Donations and Funding: Telegram has also relied on donations and funding from its founder, Pavel Durov, who has invested his own money into the platform, particularly during its early years. While this is not a traditional revenue stream, it has allowed the platform to operate without relying heavily on advertising.
6. Future Plans: Telegram has expressed intentions to expand its monetization strategies further. This could include additional premium features or services, leveraging its user base for various business opportunities.
Overall, while Telegram has traditionally focused on user privacy and free access, it is gradually implementing monetization strategies that allow it to sustain and grow its operations.
