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what does merchandise mean for basketball teams

For basketball teams, “merchandise” refers to the products and goods that are branded with the team’s logo, colors, or other identifiers, which are sold to fans and supporters. This can include a wide variety of items, such as:
– Jerseys and T-shirts
– Hats and caps
– Scarves and jackets
– Basketballs
– Collectibles (e.g., signed items, limited edition products)
– Bags and backpacks
– Posters and other fan gear
Merchandise serves as a way for fans to show their support for their team while also providing the team with a source of revenue. Teams often sell these products in arenas, at official team stores, and through online platforms.

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